Privacy Policy

UPKeystore.com ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://upkeystore.com or make a purchase from us.

We use various technologies to collect and process data about our visitors and customers, including cookies, Google Analytics, Google Ads, Google Tag Manager, Hotjar, and Cloudflare. This policy provides transparent information about how these technologies work and the data they collect.

We take your privacy seriously and have implemented measures to ensure that your personal information is protected. By accessing or using our website, you consent to the collection, use, and storage of your information as described in this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

UPKeystore.com is the Data Controller for the personal information we collect and process. The Data Controller is responsible for determining the purposes and means of processing personal data in accordance with the applicable data protection laws, including UK and EU data protection regulations.

Our company is based in the United Kingdom, and we adhere to UK and European data protection standards.

Please note that the data you provide may also be processed by other subjects involved in the organization, all acting as data processors, or external subjects (such as third-party technical service providers, hosting providers, payment processors), appointed as data processors by the Data Controller.

We collect several types of information from and about users of our website, including:

We collect this information in various ways:

• Directly from you when you provide it to us (e.g., when creating an account, making a purchase, signing up for our newsletter)
• Automatically as you navigate through our website through cookies, Google Analytics, Google Ads tracking, Hotjar, Cloudflare, and similar technologies
• From third-party service providers that help us operate and improve our website, including Google services, Hotjar, and Cloudflare

We use the information we collect about you for various purposes, including:

We process your personal information based on one or more of the following legal grounds:

• Performance of a contract (when we need to process your information to fulfill an order)
• Legitimate interests (when processing is necessary for our business interests, such as for analytics and marketing)
• Consent (when you have explicitly agreed to the processing of your data, such as for cookie usage)
• Legal obligation (when we are required to process your data to comply with the law)

Our website uses cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small files that a site or its service provider transfers to your device which enables the site to recognize your browser and remember certain information.

We use the following types of cookies:

• Essential cookies: Necessary for the website to function properly, including providing secure login, shopping cart functionality, and payment processing
• Analytical/performance cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously (including Google Analytics cookies)
• Functionality cookies: Allow us to remember choices you make and provide enhanced features
• Targeting/advertising cookies: Record your visit to our website, the pages you visit, and the links you follow to deliver relevant advertisements (including Google Ads cookies)
• Third-party cookies: Set by third-party services that appear on our pages, such as social media buttons, maps, and videos

Cookie lifespans vary based on their purpose:

• Session cookies: Temporary and are deleted when you close your browser
• Persistent cookies: Remain on your device until they expire or you delete them, which can be up to two years for certain analytics and advertising cookies

You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. However, if you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

We use several Google services on our website to help us understand user behavior, optimize our marketing efforts, and improve our services. Here's how we use these tools:

When you use our website, data may be shared with Google for these purposes. Google may use this data for its own purposes in accordance with its privacy policy. For more information about how Google uses your data, please visit Google's Privacy Policy.

In addition to Google services, we use other third-party tools to enhance website performance, security, and user experience:

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

We may transfer your personal data to countries that are not considered to provide an adequate level of data protection by the European Commission ("third countries"). When we transfer personal data to such third countries, we implement appropriate safeguards in accordance with the GDPR and other applicable laws to ensure your data is protected.

When we use service providers that may have access to your data from third countries (such as cloud service providers, analytics providers, or advertising networks), we ensure that appropriate data transfer mechanisms are in place, which may include:

• Using service providers that are certified under recognized data protection frameworks (such as EU-US Data Privacy Framework)
• Implementing Standard Contractual Clauses (SCCs) approved by the European Commission
• Obtaining your explicit consent for the specific transfer (where applicable)

By using our website and providing your information, you acknowledge and consent to the potential transfer of your information to these international locations in accordance with this Privacy Policy.

We may share your personal information with the following categories of recipients:

• Service Providers: We share information with third-party service providers that help us operate our business, such as payment processors, email service providers, and customer support platforms.
• Software Publishers: We may share necessary information with software publishers to facilitate the activation and delivery of software licenses.
• Analytics and Advertising Partners: We share information with analytics providers (like Google Analytics and Hotjar) and advertising networks (like Google Ads) to help us understand how our website is used, track conversions, and deliver relevant advertisements.
• Google Services: Information is shared with Google when you interact with our website through their services (Analytics, Ads, Tag Manager). This may include IP addresses, device information, browsing activity, and conversion data.
• Security and CDN Services: We share information with Cloudflare to enhance website performance, security, and to protect against malicious traffic.
• Legal Authorities: We may share information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

We do not sell your personal information to third parties.

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal information.

We implement appropriate technical and organizational measures to protect the security of your personal information. These measures include:

• Encryption of sensitive information (such as payment details)
• Secure Socket Layer (SSL) technology to ensure that your information is transmitted securely
• Regular security assessments and vulnerability testing
• Access controls and authentication procedures to limit access to personal data
• Staff training on data protection and security practices

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

Depending on your location, you may have certain rights regarding your personal information. These may include:

• Right to Access: You have the right to request copies of your personal information.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure: You have the right to request that we erase your personal information, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal information, under certain conditions. This includes the right to object to processing for marketing purposes, including profiling for advertising.
• Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
• Right to Withdraw Consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This includes the right to opt out of analytics tracking or targeted advertising.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within the timeframe required by applicable law.

Please note that these rights may be limited in some circumstances by local law requirements.

Most web browsers and some mobile operating systems and applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized.

As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

However, you can still control data collection for certain purposes through other means, such as:

• Adjusting your browser settings to block or warn you about cookies
• Using the opt-out tools provided by Google, Hotjar, and other services mentioned in this policy
• Contacting us directly to exercise your data protection rights

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you
• Whether there is a legal obligation to which we are subject
• Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations)

For example, we keep:

• Account information for as long as your account is active or as needed to provide you with our services
• Transaction data for as long as necessary for tax and accounting purposes
• Communication data according to our internal retention policies

When we no longer need to process your information for the purposes set out in this Privacy Policy, we will delete or anonymize your information.

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us immediately, and we will promptly remove such information from our records.

We may update our Privacy Policy from time to time. Any changes we make to our Privacy Policy will be posted on this page, and if the changes are significant, we will provide a more prominent notice or directly notify you by email.

The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our website and this Privacy Policy to check for any changes.

Your continued use of our website after we post changes to the Privacy Policy means that you accept and agree to the changes.

If you have any questions or concerns about this Privacy Policy, our privacy practices, or would like to exercise any of your rights regarding your personal data, please contact us at:

• Email: [email protected]
• Contact form: Contact Page

We will make every effort to resolve your concerns promptly and thoroughly.

For inquiries specifically related to our advertising practices or to opt out of certain data collection, please mention this in your communication.